Build for the answer
AI doesn't return ten links. It returns one name. We build to be that name.
Who we are
Founded in marketing. Built for the AI era.
Duo was founded in 2010 in Logan, Utah as a digital marketing
agency. For 15+ years we've adapted to every shift in how
brands win attention. Social. Search. Programmatic. Content.
Video. The shift now is AI. AiR is how we meet it.
2010
Duo founded
2025
AiR launched
15+
Specialists
50+
Brands served
- Values
Nine principles guide how we think about AI visibility, every signal we ship, every recommendation we make. Tap a number to read each one in detail.
We believe in
the simple.
Earn every citation
AI recommendations can't be bought. They're earned through consistent, credible signals.
Every channel is a signal
PR, social, schema, reviews, content. AI reads all of it. We work like it does.
Make it quotable
If AI can't lift a clean line from your content, it won't surface you. Write to be quoted.
Trust third parties more than yourself
What others say about you outweighs what you say about yourself. AI agrees.
Work at the speed of culture
AI weights freshness. By the time the brief is written, the moment is gone.
Measure citations, not just clicks
SERP position is half the picture. Citation rate is the other half.
Sweat the small signals
One review, one mention, one schema tag. Each one teaches AI a little more.
Tell the truth
AI compounds honesty. It also compounds lies. We pick the right one.
- The team
People who'd be doing
this anyway.
Lance Lyons
Managing Partner
Andrew Clark
President & CMO
Kaden Myers
VP of Operations
Max Lyons
Business Development
Jenny Lund
Content Creation / Ads Specialist
Madi McIntosh
Design / Content Specialist
Hannah Hatch
Account Manager
- Behind the scenes
A team that actually shows up.
Latest from @duomarketinggroup on Instagram.
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- The team
In motion.
- Frequently asked
About
AiR.
When was AiR founded?
AiR launched in 2025 as the AI-focused brand under Duo, a digital marketing agency founded in 2010 in Logan, Utah. For 15+ years Duo has adapted to every shift in how brands win attention. AiR is how we meet the AI shift.
How does AiR relate to Duo?
Duo is the parent agency. AiR is the AI-focused arm. The relationship is similar to Meta and its individual products: same people, same office, same standards, but AiR exists to focus specifically on AI search visibility for our clients.
Where is AiR located?
Our office is at 98 W Center Street, Suite A, Logan, UT 84321. We work with clients across the U.S., not just locally.
What does AiR actually do?
We track how AI search platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews) see your brand, identify the gaps, and ship the marketing work to close them. Paid social, PR, SEO, content, schema, reviews. Every signal AI uses to form its view of your brand becomes part of the program.
What industries do you serve?
Healthcare, Education, Government, Service Businesses, and E-Commerce primarily. Our AI visibility work applies across categories, but those five are where we have the deepest specialization.
How big is the team?
15+ specialists across strategy, AI search, paid media, content production, brand development, web development, and account management. Same team behind Duo and AiR.
Why launch a new brand instead of adding AI to Duo?
Because the AI shift is big enough to warrant its own clarity. AiR exists to signal to clients (and to AI search itself) that this is what we focus on. Same agency. Same craft. Different name for a different era.
Do you work with clients outside Utah?
Yes. We work with clients nationwide. Our office is in Logan, Utah, but AI visibility work doesn't require physical proximity.