The AiR Dashboard Just Got a Major Upgrade. Here's Everything New.

The AiR dashboard has always been where you go to see whether AI is recommending your brand. We just made it dramatically more powerful. The refreshed dashboard keeps everything you relied on and adds a stack of new capabilities, with more data, more depth, and more of your marketing in a single white-labeled view.

Here's a tour of what's new.

Deeper AI Search Visibility

This is still the heart of the dashboard, and it goes further than before. You can see how often ChatGPT, Perplexity, and Google mention and recommend your brand, and now you can see the detail behind the score:

Share of answers. What percentage of relevant AI answers actually name your brand, tracked over time so you can watch it move.

Citations. Which of your own pages the AI is pulling from and citing, so you know exactly what content is earning you visibility.

Position against competitors. When an answer names several brands, where do you fall in the list? Being mentioned first is very different from being mentioned fifth, and now you can see which one you are.

Sentiment. Not just whether you're mentioned, but how you're described.

Prompt and topic breakdowns. The most useful addition. You can drill into the exact questions and topics buyers ask, and see which ones surface your brand and which ones hand the spotlight to a competitor. That turns "improve our AI visibility" into a specific, prioritized to-do list.

Classic Search, Right Alongside It

AI didn't replace traditional search; it joined it. So the dashboard now tracks both, side by side. You get keyword rank tracking across Google, Google Mobile, Google Local, and Bing, with search volume, competition, the SERP features a keyword holds, and the exact pages earning your rankings. For the first time you can look at your AI visibility and your classic rankings in one view and see the whole picture of how you're found.

Built-In Site Health

The dashboard now audits your website's technical health automatically. You get an overall health score plus a running list of issues, broken links, missing titles, slow pages, duplicate content, and more, tracked over time so you can see it improve. This matters more than ever, because the same clean, fast, well-structured site that ranks in classic search is also what lets AI crawl, parse, and trust your brand.

Every Marketing Channel in One Place

Your AI visibility doesn't live in isolation, and now your dashboard doesn't either. You can connect the tools you already use and see everything together: Google Analytics, Google Search Console, Google Business Profile, Google Ads, Meta (Facebook and Instagram) and Meta Ads, LinkedIn, Pinterest, email, call tracking, backlinks, and more. Instead of logging into a half-dozen platforms to piece together performance, it's all in one dashboard, next to the AI and search data that increasingly drives it.

Custom Metrics, Views, and Automated Reports

Every brand cares about something slightly different, so the dashboard bends to you. Build the custom metrics and views that match how you actually measure success, then let it do the busywork: clean, branded reports delivered automatically on whatever schedule you want, with data that can flow straight into your own spreadsheets. The update that used to take someone an afternoon now arrives in your inbox.

Smart Signals That Tell You What Changed

Nobody has time to stare at dashboards all day. So this one watches for you. It automatically detects meaningful changes, a jump in AI visibility, a ranking drop, a new technical issue, and surfaces them, so your attention goes to what actually moved instead of to hunting for it.

One Login, The Whole Picture

That's the real theme of this upgrade. The old dashboard told you where you stood in AI search. The new one tells you that and gives you everything around it: your classic rankings, your site health, your paid and organic channels, your custom metrics, and automatic signals when something changes, all in one place, all under your brand. Less guessing, less tab-switching, and a far clearer line from "here's what's happening" to "here's what to do next."

If you're already an AiR client, the new dashboard is live in your account right now. Everything carried over, and the new features are ready to explore. If you're not working with us yet, this is what you get a window into from day one: a single, honest view of how AI and search see your brand, and the plan to improve it.