Google & SEO.
We run organic SEO, paid Google Ads, and Google Business Profile management as one program, not three separate ones. They share keywords, they share pages, and they share data. Treating them as siblings is what makes the whole thing efficient.
What's included.
- Technical SEO audits and remediation
- On-page SEO and content optimization
- Keyword research and search intent mapping
- Google Ads (Search, Performance Max, Display, YouTube)
- Google Business Profile optimization for local search
- Schema markup and structured data implementation
- Local SEO including citations and Maps optimization
- AEO (Answer Engine Optimization) for AI-generated answers
How we approach it.
Organic and paid as one team
Most agencies silo these. We don't. The same keyword research feeds both, paid covers the gaps where organic isn't ranking yet, and organic protects you from paying forever.
Built for AI search too
Google's AI Overviews and ChatGPT-style answers are reshaping search. We optimize content so it's quotable by the AI layer, not just rankable on the blue links.
Reported in money, not rankings
Position 3 means nothing if it doesn't convert. We tie SEO and SEM directly to leads and revenue so the value is visible.
- Frequently asked
Google & SEO,
answered.
How long until I see SEO results?
For most pages and keywords, 3 to 6 months for meaningful organic traffic. Local SEO and GBP work tend to show movement faster (4 to 8 weeks). Anyone promising overnight SEO is selling something else.
What's the difference between SEO and Google Ads?
SEO earns rankings over time and keeps paying long after you stop the work. Google Ads buys placement immediately and stops the moment you turn it off. Most businesses need both: ads for the immediate need, SEO for the long game.
Do I need a content strategy for SEO to work?
Yes. Content is what ranks. We build content briefs, write the pages, and make sure they're technically optimized. If you have a content team in-house, we'll equip them with the SEO direction.
What is AEO and why does it matter?
Answer Engine Optimization is making your content quotable by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. It's a different style of writing (clear answers, structured data, FAQ schema) layered on top of traditional SEO.
Do you handle Google Business Profile management?
Yes. For local clients especially, GBP is one of the highest-leverage channels. We optimize the profile, manage posts, respond to reviews, and track local visibility.
- Other things we do
